Seo Consulting

What is SEO Consulting?

SEO Title: What is SEO Consulting?

Meta Description: What is SEO consulting? SEO consultants fill several different roles. Most of these roles revolve around digital marketing and online visibility.

If you’ve done any research into digital marketing, you’ve probably come across the term SEO, or Search Engine Optimization. Nowadays, SEO is the cornerstone of any business’s online marketing strategy. While learning the basics of SEO is not too difficult, transforming your business website into a top competitor in Google is something different altogether. This is where an SEO consultant (also known as an SEO analyst) can help. But what is SEO consulting? What can an SEO consultant do for your business? And how much do SEO consulting services cost?

SEO consultants fill several different roles. Most of these roles revolve around digital marketing and promoting online visibility for your business. If you want to build a business that is accessible online, an SEO consultant can get it done. So, let’s did into the nuts and bolts of SEO consultant services and show what a Search Engine Optimization consultant can do for you.

What does an SEO consultant do?

To begin with, not every SEO consulting firm or Search Engine Optimization company is the same. Some SEO consultants provide all of the basic services in-house, while others might
outsource some of their services (like content writing or link-building). In any case, let’s look at everything an SEO consultant can provide for your business:

Improve Your SERP Rankings

Good SERP results are what most businesses look for when they hire an SEO consultant. So, what is SERP? The term stands for “Search Engine Results Page.” It refers to the page that appears when a user searches for a phrase or keyword. Appearing high in the SERP results for keywords that are relevant to your industry can provide a huge boost to your business. In essence, improving your SERP results brings more 

consumers to your virtual doorstep. Moreover, it brings users who are most likely to engage with your services or products. For example, let’s say you run a hair salon in Philadelphia, Pennsylvania. If someone searches for “best hair salon in Philadelphia,” you might appear somewhere in the middle of a hundred competing businesses. An SEO consultant works to make sure you appear at the top of the list.

Optimize Your Content

Not every business has (or even needs) a blog. However, every business website needs to have content of some kind. Every business website needs to have content that provides value to users and potential customers.

SEO consultants work with you to find a content plan that works for your goals and your budget. Putting out a valuable blog post every week is a great way to grow your organic traffic, but it may not be the right strategy for your business. You may benefit more from detailed landing pages about your products or services. In any case, an SEO consultant will help you optimize old content, create new content, and build a content strategy that makes sense for you.

SEO Competitive Edge

Develop Your Web Design

Great web design requires a lot of time and the right set of skills. Sure, you can use WordPress or Wix to throw together a website in a few minutes, but it may not provide a user-friendly experience to your customers. An SEO consultant can help you design a website that is fast, easy to navigate, and visually impressive.

Web design isn’t just about keeping your customers happy, either. Google factors the usability of your website into its algorithms. This means that a poorly designed website will get punished in the SERP results, leading to fewer visitors. So, allowing a web design expert to build a strong website helps grow and improve your business on multiple fronts.

Audit Your Marketing Strategy

Sometimes, great blog posts, landing pages, and web design are not enough on their own to drive traffic to your website. Perhaps your industry is very competitive and requires a unique approach. You might need to target a key demographic to boost traffic and improve conversion rates.

However, you might need assistance when figuring out who to target. An SEO consultant can audit your existing web traffic and marketing strategy to find areas for improvement. Without an SEO and marketing expert, you could be failing to reach the right audience entirely.

Competitive Edge

Develop Your Web Design

Great web design requires a lot of time and the right set of skills. Sure, you can use WordPress or Wix to throw together a website in a few minutes, but it may not provide a user-friendly experience to your customers. An SEO consultant can help you design a website that is fast, easy to navigate, and visually impressive.

Web design isn’t just about keeping your customers happy, either. Google factors the usability of your website into its algorithms. This means that a poorly designed website will get punished in the SERP results, leading to fewer visitors. 

So, allowing a web design expert to build a strong website helps grow and improve your business on multiple fronts.

Audit Your Marketing Strategy

Sometimes, great blog posts, landing pages, and web design are not enough on their own to drive traffic to your website. Perhaps your industry is very competitive and requires a unique approach. You might need to target a key demographic to boost traffic and improve conversion rates.

However, you might need assistance when figuring out who to target. An SEO consultant can audit your existing web traffic and marketing strategy to find areas for improvement. Without an SEO and marketing expert, you could be failing to reach the right audience entirely.

Best SEO Company

Create Ads That Convert

A major part of your marketing strategy will likely be advertisements. Ads are a great way to put your business in front of the right people without the need for high SERP results. However, ad space isn’t free. For this reason, it is vitally important that you get the most bang for your buck with your ad campaigns.

An audit of your marketing strategy will provide you with the information you need. Once you have a wealth of data about your potential customers, an SEO consultant can use that data to create ad campaigns that target the right people. This way, you’re not wasting your advertising budget on ineffective ad campaigns. Instead, you’re paying for ads with high conversion rates.

Make You an Authority

Both Google and consumers reward businesses that are authorities in their respective industries. Unfortunately, becoming an authority in your industry or niche doesn’t happen
overnight. It takes years of providing value and quality service to your customers.

However, when it comes to SEO, there are ways to speed up the process. To be an authority in your industry, you need all of the attributes listed above (high-quality content, excellent web design, effective marketing, etc), but you also need something else: backlinks. A strong backlink profile improves the image of your brand in the eyes of Google and the public.

Building a strong backlink profile can happen naturally when other businesses or bloggers link to your website. However, this doesn’t always happen as quickly as you would like. Fortunately, SEO consultants have the resources to reach out to thousands of businesses to build links back to your website, improving your SERP rankings and your brand image in the process.

As you might imagine, SEO consultant rates can vary greatly. In most cases, the cost will depend on your specific needs. For example, if you simply need a local SEO expert to improve your SERP rankings for your city, it might be less expensive than doing a complete SEO redesign of your website. In most cases, you will need to contact an SEO consultant directly to get an estimate.

How Much Does it Cost to Hire an SEO Consultant Firm?

According to Ahrefs.com, average SEO consultant rates fall between $100-$150 per hour. However, not all SEO analysts charge by the hour. Most SEO companies offer packages at reduced rates based on your specific needs. In any case, the long-term benefits of hiring an SEO consultant far outweigh the upfront costs.

Bottom Line: What is SEO Consulting? It’s the Path to a Better Business

If your business struggles to maintain visibility in a competitive industry, you should reach out to an SEO consultant for advice as soon as possible. Few business owners have he time to run their business and optimize their online visibility, marketing, and rankings. Hiring a third-party expert to handle your SEO needs will help you reach your goals. An SEO consultant can improve your SERP rankings and optimize your digital marketing strategy while you continue to run your business as always. In short, an SEO consultant can help you improve your brand, increase your traffic, and ultimately build a much stronger business for the long-term.

We hope this guide helped answer the question “what is SEO consulting?” for you! If you’d like to learn more about hiring a local SEO expert in Pennsylvania or an affordable all-around SEO consultant, contact Philadelphia SEO Consulting today!